Porsche cupholders are a problem.

The aftermarket hasn't been any better. They are either ugly, intrude on passenger space or put your drink in a hard to reach place.

Now there is The Flip.

The Flip nestles discreetly next to the center console. When folded it's invisible from the driver seat and out of the passenger’s way. 

When needed, The Flip opens at the flick of the wrist and holds your drink right where you want it, in arm's reach next to the shifter.

Six neodymium magnets help you flip it open and snap it closed, and The Flip is made of strong glass fiber-reinforced ABS to withstand even the hottest interior.

The Flip is designed and made in California.